How To Get Countdown On Instagram Story

Since Instagram came out with the interactive inaugural sticker for Instagram Stories, it has become a lot easier for businesses to promote events, new content, new products, and to even drive sales. Find out how you tin take reward of the countdown sticker for your business concern.

The interactive inaugural sticker on Instagram Stories is perfect if you desire to draw attention to time-sensitive content such every bit a new production launch, an issue, or a sale. Before Instagram introduced the countdown sticker, businesses did not really have an easy way to remind their followers virtually upcoming events. The countdown sticker has inverse this, and there are many means your business can have advantage of the feature.

How does the countdown sticker work on Instagram Stories?

With a inaugural sticker in your Instagram story, your followers volition not only be alerted to an event, they tin can as well share it or cull to be reminded of it.

Essentially, when you include an interactive countdown sticker in your story and users tap on it, they get ii options. They can either get countdown reminders, or they can share the inaugural to their account. Users will find the reminders either equally a push notification on their phones or in their Instagram notifications.

If a user chooses the reminder pick from your countdown sticker, you volition as well get a notification about it in your activity feed or in your inbox, which can come in really handy for tracking interest rates and finding out what type of users are interested in your countdowns. Peculiarly if you combine this with other features such as links to a website or shopping buttons, there is a lot of potential to generate traffic and increase sales for your business organization.

As with all interactive elements on Instagram, there are countless ways to apply the countdown sticker in your stories to benefit your business concern. Here are merely a few examples to prove you how other companies are using the feature for their brands.

Countdown to new content uploads

Do you accept a new podcast episode or web log mail coming out soon? Are you planning on uploading a new video to your YouTube aqueduct? Use the countdown sticker to denote new content!

Inaugural stickers are a huge attention grabber and can directly more traffic to your spider web content. Marketing coach Amanda Robinson, for example, likes to apply countdown stickers to promote new content earlier she launches it, such as her new book that will be coming out in 11 months.

Screenshot Amanda Robinson

Create anticipation for express-fourth dimension sales

A sale that ends in a few days is always a great motivation for consumers to bank check out the offer. Studies show that if customers know that an offer is only available for a certain period of time, they are more probable to brand a purchase — out of fear of missing out on a proficient deal.

Inaugural stickers create this very sense of urgency, so they can be a very constructive tool for promoting a auction and ultimately, increasing acquirement.

Screenshot Cosmopolitan

Make sure to include a swipe-up link or a shopping button in your story to make information technology easy for users to purchase the products.

Launching a webinar or (online) course

If y'all want to host a webinar, a course, or even a retreat where the number of participants is restricted and users have to sign upward in advance, the countdown sticker can be a clever style to go more people to register.

Screenshot Elise Darma

Showtime, the flashy countdown sticker will draw more attention to your offer. 2nd, a inaugural always implies that it is a limited offer, and the sense of urgency will encourage people to sign up faster. You could even encourage this past adding a reward for early birds, like offering a 25% discount to the first ten people that sign up.

Equally with sales, don't forget to include a swipe-up option for people to register.

Promote events

Obviously, during the current pandemic, in-person events can be more difficult to organize since you accept to make sure you follow wellness and safe regulations and limit the number of people at a venue. If y'all are organizing a alive result though, such as an outside concert, you can still have advantage of the inaugural sticker to draw attention to the outcome and apply the swipe-up button to lead users to a folio where they can sign up for the result. In the past, the San Diego Bedchamber of Commerce has regularly hosted events that were as well open to a express number of outside visitors, and they used inaugural stickers to promote these events.

Screenshot San Diego Chamber of Commerce

Of form, yous tin also use the inaugural sticker to promote an online event like the make-up make Sephora is doing in their story virtually their upcoming beauty chat room.

Screenshot Sephora

You can even accept a Facebook event and cross-post it on Instagram Stories, for instance, by taking a screenshot of the event page on Facebook and sharing it equally a story on Instagram. If yous add the inaugural sticker to your Instagram story, interested followers can so besides get event reminders on Instagram.

Start a contest

Starting a contest through a countdown sticker is a great way to bulldoze user engagement with your brand. Equally a café, for example, you could take your followers share their favorite coffee stories and include a borderline via a countdown sticker. Whoever submits the best story by the deadline wins a free coffee at your store.

Screenshot Coffee Countdown